Cold email for SaaS and software companies
Founder-led sales got you here. It will not get you to the next stage.
The software company's problem
Early revenue comes from the founder's network and a few champions. Then the network runs dry, and there is no repeatable way to start conversations with strangers. Long, technical sales cycles become the excuse for never building outbound, when they are actually the strongest argument for starting it early: when deals take months, pipeline has to start before you need it.
What we have done for software companies
For a software services firm with zero outbound motion, one long-tail campaign produced a 5.07% unique reply rate, well above cold outreach benchmarks, and replies that closed $42,500 to $50,000 in deals.
Built for how software is bought
Plain-text emails that read like a founder wrote them, because buyers delete anything that smells like a campaign. One personalisation line per prospect, researched, not templated. Soft CTAs that start conversations instead of pushing calendars. And total follow-up on every reply, because in software the second and third touch is where the meeting happens.
Who this fits
B2B SaaS and software services companies with deal sizes of $10k and up. Below that, the unit economics of done-for-you outbound stop making sense, and we will tell you so on the first call.